Privacy policy
Last updated 29 July 2026
This notice explains what Seafood at Dawn Limited collects, why we use it and the choices you have.
1. Who we are
Seafood at Dawn Limited is the controller of the personal information described in this notice. We are registered in England and Wales under company number 15250658.
Trading address
Seafood at Dawn, Coast Road, West Mersea, Colchester, Essex CO5 8LS
Registered office
1st Floor, 87-89 High Street, Hoddesdon, Hertfordshire EN11 8TL
Privacy contact
[email protected]
01206 383253
2. Information we use
We may collect and use:
- Booking details: your name, email address, phone number, date, time, party size, seating and table preferences, booking status and booking reference.
- Optional notes: anything you choose to tell us, which may include allergy, health or accessibility information.
- Messages: information you give us by email, phone, social media or in person, and our replies.
- Security data: a protected hash derived from your IP address and email address, plus a timestamp, to prevent repeated or abusive booking attempts.
- Public reviews: review text, display name and profile image obtained from publicly accessible Google and Tripadvisor review pages.
Name, contact and core booking details are needed to process a table request. Optional notes are not required. If the required details are not provided, we cannot manage the booking online.
3. Why we use it and our lawful bases
| What we do | Why and lawful basis |
|---|---|
| Receive, review and manage bookings | To take steps at your request before providing restaurant services and to perform our agreement with you. |
| Contact you about a booking or enquiry | Contract, or our legitimate interest in providing customer service and running the restaurant. |
| Use allergy, health or accessibility notes | Your explicit consent. Supplying this information is optional and it is used only to prepare for and safely manage your visit. |
| Protect the booking service and investigate misuse | Our legitimate interests in security, fraud prevention and service availability. |
| Keep records and handle complaints or legal claims | Legal obligations and our legitimate interests in establishing, exercising or defending legal claims. |
| Display genuine public feedback | Our legitimate interest in showing customers what others say about the restaurant. You may object or ask us to remove your review from this website. |
We do not use booking details for email or text marketing unless we ask separately and you choose to opt in.
4. Who we share information with
We share information only where needed with:
- authorised restaurant staff who manage bookings and service;
- website hosting, database, email and IT providers acting for us under contract;
- professional advisers, insurers, regulators, law enforcement or courts where reasonably necessary or required by law; and
- Google, only when you allow the interactive map to load or when publicly hosted Google review profile images are requested by your browser.
We do not sell personal information.
International transfers
Some technology providers may process information outside the UK. Where this happens, we use a UK adequacy regulation or approved safeguards such as the UK International Data Transfer Agreement or UK Addendum. Contact us if you would like more information about the safeguard relevant to your information.
5. How long we keep information
- Booking records and related notes: retained until staff manually remove eligible records, no sooner than 12 months after the visit.
- Financial or transaction records, if created: up to 6 years after the relevant financial year.
- General enquiries and complaints: normally 24 months after the last contact, or longer where a claim or legal obligation requires it.
- Rate-limit security records: no more than 24 hours.
- Public review extracts: until they are no longer relevant, the source is removed, or a valid objection or removal request is upheld.
We may keep information longer where necessary for a legal claim, regulatory request or other legal obligation.
7. Security and automated decisions
We use access controls, validation, secure transport and rate limiting designed to protect booking information. No internet service is completely secure, but we review our safeguards and limit access to people who need it.
We do not use personal information for solely automated decisions that produce legal or similarly significant effects.
8. Your data protection rights
Depending on the circumstances, you may ask us for access to your information, correction, deletion, restriction, portability, or to object to how we use it. Where we rely on consent, you can withdraw it at any time without affecting earlier lawful use.
Email [email protected] or write to our trading address. We may need to confirm your identity. There is normally no charge.
9. Privacy complaints
Please contact us first by email, phone or post. We will acknowledge a data protection complaint promptly, investigate it fairly and keep you informed of the outcome.
You may also complain to the Information Commissioner’s Office at ico.org.uk/make-a-complaint, call 0303 123 1113, or write to ICO, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF.
10. Changes to this notice
We may update this notice when our services or legal duties change. The latest version and date will appear here.
Our restaurant and website rules are in our terms and conditions.
